I loved it. It kept me cool and the sun off of me. What I don't like is that EVERYONE wears these things and that's all you see outside the hunter and Eq rings so they are not very individualized. Most people wear the more expensive ESI ones ($80) so at least with the Ariat I'm not looking like twins with every other person. I liked this shirt so much that I went to one of the mobile tack stores and bought another in blue.
I forget how much I paid, but in the $40s. They are $49 at Dover.
Selfies are a skill I do not have (thankfully) so this is my best attempt to show you how they look in a real life photo.
I would definitely recommend this shirt. It kept me cool, it has the arm vents, it kept the sun off, it washes up nice, fits true to size, and it's priced affordably at under fifty bucks. Even better if you can find it on sale like I did the pink one!